About Bonjou Beauty

Our Story

About Bonjou Beauty

Bonjou is Creole French for Hello, so Hello Beauty!

Canada is known for many things, but we’re maybe best known for hockey, maple syrup, snow…Drake, Justin Bieber, Celine Dion and Robin Sparkles. And, if you know who Robin Sparkles is - bonus points! One day, hopefully, Canada will also be known for Bonjou Beauty.

Bonjou Beauty combines convenience and simplicity with natural ingredients that enhance your skin's appearance and health. Founded by Samantha Wharton, Bonjou offers clean, cruelty-free makeup and skincare certified organic by the USDA. Samantha works closely with chemists in the Greater Toronto Area. Product production is certified by Good Manufacturing Practices (GMP).

Samantha Wharton, Bonjou Beauty Founder

What we do

Looking to green and simplify your beauty routine? Bonjou Beauty has you covered with multi-purpose skincare and makeup formulas that make eco-friendly beauty a breeze.

Packed with powerful ingredients that enhance skin's appearance and health, our convenient, easy-to-use formulas often do double or triple duty—perfect for those looking for a simple way to up their clean beauty game.

Bonjou Beauty was created by Samantha Wharton, a lifelong beauty fan on the hunt for products that blended convenience and effectiveness with clean ingredients and ethical sourcing.

We offer clean, cruelty-free makeup and USDA-certified organic skincare. Our products are also certified by Good Manufacturing Practices (GMP). All of our products are cruelty-free, gluten-free, sulphite-free, non-comedogenic, and suitable for all skin types.

Our product lines are also free of 15-plus toxins, including polyethylene glycols (PEG compounds), parabens, formaldehyde and formaldehyde releasers, fragrances, talc, PFTEs (Teflon, polytetrafluoroethylene, ethene, tetrafluoro, homopolymer), and phthalates (synthetic dyes).

Organic skincare

Our USDA-certified organic skincare products are spa-grade and made in small batches on a certified USDA organic farm in Muskoka, Ontario (Cottage Country). They spotlight superfoods and powerful natural ingredients, from mushrooms to maple leaves, packing a powerful punch into easy-to-use formulas. Learn more about our skincare process and organic ingredients.

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Clean makeup

  • Our clean makeup products are made in small batches in and around the Greater Toronto Area using natural local ingredients. can be used in several ways, from foundation sticks that double as a concealer to a 3-in-1 multi-purpose colour stick that works on cheeks, eyes and lips. Learn more about our makeup process and clean ingredients.
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About Bonjou Beauty Makeup

Our products are

Free of 15+ toxins, including:

  1. Polyethylene Glycols (PEG compounds)
  2. Parabens
  3. Formaldehyde
  4. Formaldehyde releasers
  5. Fragrance (parfum)  
  6. PFTEs (Teflon, Polytetrafluoroethylene, Ethene, Tetrafluoro, Homopolymer)
  7. Talc
  8. Phthalates (synthetic dyes)
  9. Coal Tar Dyes
  10. Certain Siloxanes (a form of silicone that is harmful to the environment)
  11. Triclosan
  12. Oxybenzone
  13. Butylated hydroxyanisole (BHA) 
  14. Carbon Black
  15. Ceteareth
  16. Sodium Laureth Sulfate

Bonjou Beauty products are also

For all skin types
Made in Canada

Some other deets about us

  • Our photographer is Toronto-based Tarsipix Studios. Check out his portfolio.
  • Our makeup artist is Toronto-Based Jade Alliyah. Check out her portfolio.

Most of the models in the campaigns we use are friends and family. We feel it makes a difference to see real people who also use the products daily.

Other than some minor touch-ups the photographer does to the initial photos, we do not use Photoshop or filters, so these photos represent what everyone looks like wearing the makeup.

Header photo look

It only took 10 minutes to get photoshoot ready!

Products used:

Outfit: From sustainable clothing store Style Escape.

As seen in