Our Story
Our Story
About Bonjou Beauty
Welcome to our clean beauty renaissance!
Bonjou Beauty is a Canadian brand founded by Samantha Wharton, an award-winning entrepreneur with over 20 years of experience bringing innovative products to market sustainably.
She's a lifelong beauty fan who was on the hunt for products that blended convenience and effectiveness with clean ingredients and ethical sourcing. It was also important that products offer a natural look to enhance features rather than hide them and were buildable for some glam days. Her dream was realized in the late summer of 2023 when she launched Bonjou Beauty!
RetailStyle
The Kit
She's a lifelong beauty fan who was on the hunt for products that blended convenience and effectiveness with clean ingredients and ethical sourcing. It was also important that products offer a natural look to enhance features rather than hide them and were buildable for some glam days. Her dream was realized in the late summer of 2023 when she launched Bonjou Beauty!
Bonjou Beauty is an inclusive, sustainable beauty brand offering clean, cruelty-free, multiuse makeup and USDA-certified organic skincare that makes eco-friendly beauty a breeze.
Packed with natural ingredients that enhance skin's appearance and health, their easy-to-use products are perfect for life on the go.
Samantha works closely with chemists in the Greater Toronto Area to create the perfect product blends. They use 100% locally sourced ingredients.
Check out some of her interviews!
What we do
Looking to green and simplify your beauty routine? Bonjou Beauty (BB) has you covered with multi-purpose skincare and makeup formulas that make eco-friendly beauty a breeze.
Unique multiuse formulas
Even products that may not naturally be multitasking are with our unique formulas! Is it an eyeliner pencil or lip liner? Why not both? Our eyeliner pencils are so soft you can use them on your lips! Mascara can be used on your eyebrows. BB's lipstick also works on your cheeks and eyes and doubles as a lip balm!
Shop it!
Her IG
@findingmycreativeside is wearing our eyeliner pencil in blue and green on her eyes and lips. She's wearing our eyeshadow in Radiance and Dirty Martini on her eyes and lips.
All products are also cruelty-free, gluten-free, sulphite-free, non-comedogenic, and suitable for all skin types. They are also free of 15-plus toxins, including polyethylene glycols (PEG compounds), parabens, formaldehyde and formaldehyde releasers, fragrances, talc, PFTEs (Teflon, polytetrafluoroethylene, ethene, tetrafluoro, homopolymer), and phthalates (synthetic dyes).
Certifications
- Production is certified by Good Manufacturing Practices (GMP).
- We have a line of USDA-certified organic products.
- All products are 100% cruelty-free and non-comedogenic.
- All products are clean and meet CFIA, FDA and EU compliance standards.
Most of the models in our campaigns are friends and family, or they are customers who allow us to use their social media photos.
Bonjou Beauty Features
Celebrity looks for less CP24 feature
Holiday makeup looks CTV feature
Brand feature on Breakfast Television
As Seen In
Skincare
Our USDA-certified organic skincare products and spa-grade clean skincare products are made in small batches on a certified USDA organic farm in Muskoka, Ontario (Cottage Country). Clean skincare products are made in Toronto using locally sourced ingredients. They spotlight superfoods and powerful natural ingredients, from mushrooms to maple leaves, packing a powerful punch into easy-to-use formulas. Learn more about our skincare process and organic ingredients.
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Makeup
Our clean makeup products are made in small batches in and around the Greater Toronto Area using natural local ingredients. Each one can be used in several ways, from foundation sticks that double as a concealer to a 3-in-1 multi-purpose colour stick that works on cheeks, eyes and lips. Learn more about our makeup process and clean ingredients.
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Our products are
Free of 20+ toxins, including:
- Polyethylene Glycols (PEG compounds)
- Parabens
- Formaldehyde
- Formaldehyde releasers
- Fragrance (parfum)
- PFTEs (Teflon, Polytetrafluoroethylene, Ethene, Tetrafluoro, Homopolymer)
- Talc
- Phthalates (synthetic dyes)
- Coal Tar Dyes
- Certain Siloxanes (a form of silicone that is harmful to the environment)
- Triclosan
- Octinoxate
- Butylated hydroxyanisole (BHA)
- Carbon Black
- Ceteareth
- Sodium Laureth Sulfate
- Methylisothiazolinone and Methylchloroisothiazolinone (preservatives)
- Mercury
- Hydroquinone
- Homosalate
- Resorcinol
Bonjou Beauty products are also
Canada is known for many things, but we’re maybe best known for hockey, maple syrup, snow…Drake, Justin Bieber, Celine Dion and Robin Sparkles. And, if you know who Robin Sparkles is - bonus points!
One day, hopefully, Canada will also be known for Bonjou Beauty.