Samantha with display of makeup and skincare prodcuts on a white table

About Us

Canadian. Clean. Cruelty-Free.

Beauty that evolves with you

Bonjou Beauty is an independent Canadian beauty brand formulating clean, barrier-first skincare and effortless, multitasking makeup designed for evolving skin. From hormonal shifts during your teens and adult breakouts to 40s transitions, perimenopause, menopause, and post-menopause, we create high-performance routines that support your skin through every life stage, across skin tones.

Skin is dynamic and Bonjou Beauty delivers age-positive formulas to help work with these changes.

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Samantha Wharton wearing Vixen lipstick from the collection and a Faux Fur sustainable jacket from Canadian Designer Delayne Dixon

Welcome to Bonjou Beauty!

Bonjou Beauty was founded in Canada in 2023 by Samantha Wharton, an award-winning entrepreneur with more than 20 years of experience launching beauty, wellness and health products.

A lifelong beauty lover, Samantha had always looked for the same things in products: effective ingredients, thoughtful formulations, sustainability and routines that didn't make beauty feel like work.

But as her own skin began to change, she noticed something missing.

The beauty industry talked extensively about youthful skin and anti-aging.
Fewer brands talked honestly about what happens as skin evolves, particularly during the hormonal changes of your 40s, perimenopause, menopause, and post-menopause.

And even fewer were creating products specifically with those changes in mind and with different skin tones in mind.

What we do

Bonjou Beauty offers clean, cruelty-free, multipurpose makeup and skincare that makes eco-friendly beauty a breeze.

Packed with natural ingredients that enhance skin's appearance and health, easy-to-use products are perfect for life on the go.

Samantha works closely with chemists in the Greater Toronto Area to create the perfect product blends.

Bonjou Beauty products are also...

Cruelty free icon
For all skin types icon
Fragrance Free Icon
sustainably made icon
Paraben Free icon
Made in Canada
Talc free icon
Sulphite Free Icon
Vegan options logo
Gluten-free icon
Clean Ingredients Icon
Made in small batches icon
non comodegenic icon
Natural Ingredients icon
Four Bonjou Beauty Skincare Products on blurred background

Skincare

Our skincare products are multitasking! They spotlight superfoods and powerful natural ingredients, from mushrooms to maple leaves, packing a powerful punch into easy-to-use formulas.

  • USDA-certified organic skincare products are made in small batches on a certified USDA organic farm in Muskoka, Ontario.
  • Clean skincare products are made in Toronto using locally sourced ingredients.

Learn more about our skincare ingredients

Bonjou Beauty Makeup Products in Packaging Stacked on Table with Blurred Background

Makeup

Our multitasking clean makeup products are made in small batches in and around the Greater Toronto Area using natural local ingredients.

Each can be used in several ways, from foundation sticks that double as concealers to a 3-in-1 multi-purpose colour stick that works on cheeks, eyes and lips.

Learn about our makeup ingredients

Friend putting on mascara in the mirror for a Bonjou Beauty campaign

Most of the models in our campaigns are friends and family, or they are customers who allow us to use their social media photos.

As seen in

Bonjou Beauty packed makeup for cover Yahoo feature Canadian Brands to Shop
Bonjou Beauty makeup for National Post Canafian brands feature
Bonjou beauty packaging for Canoe's buy Canadian feature
Alibaba Reads 2 in 1 Double Duty Cream Feature Cover
Alibaba Reads article cover for 3 in 1 Beauty Stix
Trend Hunters Magazine Turmeric Mask Article
Alibaba Reads cover feature for Rejuvinol Serum
Alibaba Reads lipstick photo for feature
Turmeric Clay Mask in W Magazine's Top 12 Products of October 2024
Link to Trend Hunter Magazine Article on Bonjou Beauty's Teen Line
Bonjou Beauty's turmeric skincare products make Trend Hunter Magazine's trends list in October
RetailStyle Magazine Feature cover of Samantha Wharton
Trendhunters Magazine Lipstick story photo
Bonjou Beauty's Double Duty Cream feature in Trend Hunter Magazine
Trend Hunters Rejuvinol Article
The Kit Body Shop Article Interview image of Body Shop products and logo
Trend Hunters Magazine Feature on Collagen Boost eye cream

Media features

CTV Atlantic Feature

Mother's Day Beauty Gift Guide

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CP24 Feature

Eco-friendly skincare swaps

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CP24 Feature

Celebirty looks for less

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CTV Feature

Holiday makeup looks

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BT Feature

Must try Black-owned brands

Check it out!
Sparkle N Fizz mini lip gloss trio with pink flower

Canada is known for many things, but weā€™re maybe best known for hockey, maple syrup, snowā€¦Drake, Justin Bieber, Celine Dion and Robin Sparkles. And, if you know who Robin Sparkles is - bonus points!

One day, hopefully, Canada will also be known for Bonjou
Beauty.